Viraj Real Estate
A new identity for a real estate company in Basti: logo, colours, typography and a guidelines document, carried into the brochure, social media and website.
View case studyBrand identity.
Make your business recognisable before anyone speaks to you.
Our work has been with and seen on
- IGNCA
- Lok Sabha TV
- Dainik Jagran
- Viraj Real Estate
- Prabhat Khabar
- Ramayan Conclave, Ayodhya
- Yuva Shakti
- UP Tourism
A brand identity is how your business is recognised.
The same name, logo and look on your website, social profiles and videos.
We design it and document it, so your team can use it without guessing.
What we make
- Position and messaging
- Logo
- Visual identity
- Brand guide
- Google and social profiles
Why you need it
- Customers judge your business by how it looks before anyone speaks to them.
- When every material looks different, customers see several small businesses instead of one.
- Without a clear identity you look like your competitors, and price becomes the only difference.
- Your team and suppliers make better materials when the rules are written down.
- A new name, a new market or a bigger business needs an identity that matches it.
What you get
- A clear position: what your business stands for, who it is for and how it differs from others in its market.
- A logo and visual identity that look consistent on your website, social media and films.
- A brand guide your team and suppliers can follow: logo use, colour, typography, imagery, and how the identity is used on Google and social media.
- An identity that carries naturally into film, animation and web, because the same team makes them.
Our approach
We begin with the business, not the logo. Every choice in the identity comes from your position and has a reason you can explain.
- Understand your business, customers and competitors
- Set the position: what you stand for and how you differ
- Design the logo, colour, typography, imagery and tone
- Write the guide your team and suppliers follow
- Carry it into your website, social media and films
A logo is not an identity
A template gives you a symbol. An identity gives you a position, a system and the rules to use it.
A template logoA brand identity
Starting point
A name and a symbol chosen from a gallery.
Your business, your customers and your market.
Reason behind it
A look you like, with no reason you can explain.
Every choice comes from your position, with a reason you can explain.
Consistency
You decide each time how to use it.
A guide sets the rules for logo, colour, typography and imagery.
Where it carries
The logo file.
Website, social media, Google profile, film and animation.
Different from others
May share its look with other businesses.
Made for one business.
When businesses need it
- You are starting a business and want to look established from the first day.
- You are changing your name or the direction of the business.
- You are moving into a new city or market where nobody knows you.
- Your business has outgrown its original look.
- Your brand no longer matches the quality of your work.
Our work